Join the Rawvolution .......

Why Raw ?

Better Coat

and a great skin

Smaller Poo

and more formed

Drinking less

not de-hydrated

Less Ailments

and Healthier

Species Appropriate Diets

Dogs are carnivores and share 99.8% of their genes with wolves. A species appropriate diet for our dogs from puppy to adult has long term health and behaviour benefits which are well known. After all, its what they were born for !

Dogs were in existence long before humans created processed dog food, it won’t come as a surprise that processed food was invented for the benefit of humans, not for the health of your dog. Although our Dogs are domesticated, they are still carnivores and are anatomically built for eating meat. Feeding your dog raw is a natural option for their digestive system.

Is it Safe ?

Owners may be concerned with feeding their dogs a diet of raw food.

The levels of hydrochloric acid in a dog’s stomach, and a lower pH, dogs are able to digest raw foods and even bones far better than humans.

We all know not to give dogs cooked bones as they may splinter, but a Raw Beef Rib is a walk in the park for our canine companions.

Selecting the right bone for your dog’s size and age, storage and handling of raw food is also important which is why we have put together an easy to follow guide.

And of course hygiene is key when handling any raw food

A bit of terminology

Biologically Appropriate Raw Food (called BARF) diets are based on fresh foods such as raw meat and bones, vegetables and minerals that are designed to replicate your dog’s ancestral diet.

Inside a BARF Diet

A species appropriate BARF diet is based on the dog’s evolutionary food source. The diet should contain 60-100% raw meat, bones, with up to 40% carbohydrates. At Wagging Tail we select the very best suppliers that guarantee through the pet industry regulator that this is their principle – containing 100% raw meat, meaty bones, offal and fresh vegetables with NO grain.

Raw is cheaper than you think.

Based on our official taster ‘Bali’, here are the comparisons if we were to feed her the various dog food types. This cost comparison is based on a single day’s food for Bali who is 20kg and a typical family dog.

No name wet Dog Food, 2 and ¾ cans = £1.19
Named wet Dog Food, 2 and ¾ cans = £1.83
Dry and wet Mix, 155g and 1 can = £1.29

Yet Raw 80/10/10 starts at under £1, a great saving, not to mention saving at the Veterinary Clinic.

What’s in Supermarket dog food?​

The intense heat used to prepare some commercial dog food destroys and reduces nutrients, vitamins, minerals and enzymes, taking away a lot of their natural goodness. Some types of dry and wet foods also contain a large amount of grains, cereals and other fillers together with artificial colouring, additives and preservatives.

So what’s in a commercial can of dog food or in that dried packet of Kibble with such beautiful pictures and health statements on the wrapper. The squeamish should look away now!
Animal Derivatives – Normally 20%, this is the carcass remains of animal parts which are not fit for human consumption. It will then state ‘of which 4% is Beef ‘ . This means that less than 1% of the whole can is actually Beef and a fair amount is other animal remains.
Cereals – Cheap fillers such as wheat, barley, oats, rice and grain which is not species appropriate and puts the Dog into a state of dehydration.
Proteins ,oils, sugar and fats – these would normally be present in the Meat but are virtually destroyed in the processing and require to be added. Processing destroys many other essentials needed in the Dogs diet which are not present.
If the packet says Dinner/formula its likely to contain no more than 25% meat, if the label states with ….. it contains only 3% meat and if the label says …. Flavour it can contain ZERO Meat
Where does that 20% Animal Derivatives come from in a can, EU and beyond. Leading supermarkets own brand and top well known names all source their Animal derivative meats from overseas re-sellers.
At Wagging Tail we ensure we only select suppliers that source British Meat. Check out the All about Dog Food website for source countries.

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