Your dog's health matters to us .......

Feeding Raw


meat + bone, no offal


meat + bone + offal


80/10/10 + superfoods

Suppliers have named their products slightly different, so you will see in the shop other variants such as 80/10/5/5, 80/20 with veg, 75/15/10, all are based on the 80/10/10.

Types of Raw Food

So, Feeding Raw; Simply put, its either Mince, 80/10/10 or a Complete Meal. If you buy Mince you will likely want to add a small percentage of veg, perhaps supplements and you may want to add offal. When you do this, you are effectively making a 80/10/10 Complete Meal. So whether you are enhancing your mince or going straight to complete, with a few treats and supplements in your bag, you are all set for the healthiest dog in the street.

Mince – Minced raw dog food, comes from a variety of sources but mainly; Beef, Chicken and Turkey.

80/10/10 – The composition is what we call 80/10/10 – This is basis of the species appropriate diet, it means 80% Meat, 10% Bone and 10% Offal. Exciting additional flavours such as Game, Rabbit, Pheasant, Goose and lots more are available in 80/10/10.

Complete – Complete ranges are 80/10/10 based with added Veg and superfoods such as Kelp, Salmon Oil, Spirulina and lots more. Created by our suppliers’ Nutritional experts; Wagging Tail chooses the very best in British Companies to bring you quality at affordable prices.


Easy to stack, simply to serve with compostable and recyclable options. 


Trays are by far the easiest to store, defrost and spoon out. Available in Compostable Card.


A plastic sausage shaped tube, economical and simple to squeeze out with a small waste presence.


Often resealable, sleeves and packets avoid mess and keep fresh.


Handy blocks of meat in a long sleeve. Easy to pick out and defrost in portions.

Changing to a Raw diet

There are several ways of moving to a Raw diet. The correct one is what suits you and your dog. Don’t worry about the process, dogs are hardy animals and most will adapt by their first meal. Here are some methods you may consider. Choose the plain meats such as Chicken, then Turkey and onto Beef and Lamb before introducing tasty meats such as venison, duck, game etc.

Next morning. Most dogs will tuck into a raw meal straight away starting the next morning. This is the easiest and most successful, however if your dog is known to have a sensitive stomach, which is why you are keen to move onto raw, then you can reset his digestion by a short fasting period.

Fasting. Fasting is not cruel, a species appropriate diet sits perfectly with species appropriate fasting. Wolves do not eat every day. Dogs are very good at making eyes with their human guardians, so if the pain of fasting is too much for YOU, try a gradual introduction.

Gradually. Split their diet over 5 days, slowing removing and adding their raw ingredients. Although this seems the best in terms of logic, as raw food digests quicker than Kibble/canned food, its not considered the best way of transition.

Advice. We are here to help you so if you need to discuss changing to a Raw diet, please don’t hesitate to get in touch with Wagging Tail.

Early benefits you will see

Smaller, harder poo – This is natural, most of the raw meal is absorbed by your dog, leaving very little to waste and very little to pick up.
Multi coloured poo – don’t worry this is just a reflection of the meat types you are feeding.
Drinking less water – This is normal, processed dehydrated dog food dehydrates your pet.
Eating faster than normal – Only to be expected, try out a slow eater dish if its a problem.


Raw dog food is sold frozen, so it’s convenient to store in a freezer. Once defrosted, the food will last for approximately three days in a fridge. Don’t be tempted to defrost Raw Dog food in a microwave as this may result in hot spots and some of the nutrients in the food will get destroyed as it heats up.

The best way to defrost frozen raw dog food is 24hrs in the fridge or on the side during a morning period. Stacked or larger products will take a little longer.

As long as you follow good hygiene practices, there is absolutely no reason you would be at risk from Raw Food. Clean your hands after handling raw dog food and clean any surfaces with anti-bacterial solution – just as you would with any other raw meat product.

How much and how often

Rule of Thumb for Adults is 2-3% of their body weight and for puppies 5-6% of their body weight. Working dogs that have busy active days, should be fed 3%-6%. The older they are the less they eat, the faster they are the more they eat. Although the feeding guide here is easy to follow and plenty of package options are available for splitting your meals, always keep an eye on your dog’s weight.

Puppies should have their food split into 4 or 3 meals while adults just twice daily.

For example; Our Chief Tester ‘Bali’ although the same age and breed as her sister and deputy Tester ‘Tillie’, they eat very different amounts of food as Bali has a faster metabolism and Tillie is very lazy.

Food Intollerance

If you think your dog has an intollerance or sensitivity to some foods, you may wish to carry out a simple food intollerance test.

These are available online and once you have your report, bring it in to Wagging Tail and we will prepare a Free Menu customised to your dogs needs.

Most dogs and cats, will eat just about anything put in front of them. But for some breeds, they are particularly sensitive to food types and traces. 

Showing your pet means they need to be in tip top condition and getting their diet spot on is essential. 

Google search Pet Food Intolerance, we recommend UK Pet Food Intolerance  The hair follicle test costs around £30-£50 and results are with you in a few days.

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